H&M's business concept is to offer fashion and quality at the best price in a sustainable way. H&M has since it was founded in 1947 grown into one of the world's leading fashion companies. 96% of the electricity they used in 2016 came from renewable sources. Their stores have collected more than 55,000 tonnes of clothing for reuse and recycling since 2013. They have high-quality fashion items as well as home goods, shoes & accessories.